Improving Decision Making in the Coca-Cola Company Case Study

Improving Decision Making in the Coca-Cola Company - Case cogitation ExampleThe experience of Coca-Cola which is discussed above has become a classic marketing tale documenting the mistakes that managers derriere behave in their decision-making process. The failure of Coca-Cola can be largely attributed to two factors namely, narrow definition of its marketing research caper and poor opinion in interpreting the research planning strategies around it (Kotler and Armstrong 2001). The experience of Coca-Cola which is discussed above has become a classic marketing tale documenting the mistakes that managers can make in their decision-making process. The failure of Coca-Cola can be largely attributed to two factors namely, narrow definition of its marketing research problem and poor judgment in interpreting the research planning strategies around it (Kotler and Armstrong 2001). Managers became narrow-minded and myopic in diagnosing the problem that Coca-Cola was facing. Instead of l ooking at all the factors which may be influencing the buyers in their purchases, these managers only look at the taste of the product. Their research has focused only at the taste ignoring the customers feelings ab give away move the product. It turned out that Cokes symbolic meaning in the United States is more important than taste. Coca-Colas managers also failed to use wise judgment in the introduction of New Coke. Even though their decision of dropping the old Coke is warranted by the 60% acceptance rate of the new formula, they did not anticipate that the 40% might still like the old Coke better.Conclusion Decision-making process must not be too narrow to overlook some of the important factors and details. As the situation of Coca-Cola shows us, managers should always avoid precipitous generalizations and marketing myopia. In the business environment, decisions should always be grounded on all the factors affecting performance. Focusing on one aspect only will yield a one-s ided and inadequate decision.

Literature review Essay Example | Topics and Well Written Essays - 750 words - 2

literary works review - Essay ExampleIn this regard, this book has discussed and analyzed different perspectives of learning that can be implemented in the organizations. One of the major breakthroughs has been the systems persuasion that has given a number of opportunities to the organizations to increase their aptitude and performance in the marketplace, which has been discussed in this book in a simple manner.The author has been able to antecede and integrate the basic components of systems thinking in this book, which has played a vital and crucial role in the significant performance of an organization. In addition, different principles of indifferences, dimensional analysis, and systems theory with relation to the systems thinking have been include in this abovementioned book.A working concept of systems theory has been developed and discussed in this book. Different methodologies tie in to the systems thinking have been dealt in this book, which has provided a detailed anal ysis of the topic to the readers. Different characteristics of socio-cultural systems have also been evaluated in this book.Topics related to the human resource, as well as, organizational development have been showcased in this book. Different practices and theories related to the organizational performance have been displayed by the author. In specific, systems thinking has been given due consideration in this course, as it has been one of the most effective measures for the continued and sustained growth of an organization.The term of systems have been embodied with the existence of organizations in this book. The author has tried to explain the relationship of organizational performance with the characteristic of a system, which can be very beneficial for an organization. Performance based on the objectives can be facilitated by the provision of instructions based on the systems thinking.Management and Systems thinking have been analyzed and compared

Analysis of the Circus Film Essay Example | Topics and Well Written Essays - 750 words

Analysis of the Circus Film - Essay theoretical accountAs the paper highlights rate is then made aware of the opportunity at the genus Circus availed by the ringmaster for him to show his talent. At this point, stamper discovers that his comic or hilarious bits only happen unintentionally. Replacing the circus apple with a banana from his pocket is particularly very funny. The scene is important as it reveals more characters such as Merna and the Circus Ringmaster and Proprietor.From this paper it is clear thatit is important to focus on the taw angles. fair shot overwhelms the scene with the ordeal between Tramp and Merna fighting over the bread, which sends Tramp sitting on the fire he lit to make his food. The long suit shot features from 1735 to 19 45 capturing the conversation between Tramp and the lady. This is followed by a long shot showing Tramp make water Merna the egg then runs off to catch up with the Circus Ringmaster and Proprietor. The long shot continues in Tramps circus tryout, covering all the characters present in the event. Basically, the scene represents an alteration between medium shot and long shot, with the medium shots majorly utilized to show conversations or actions between two characters and the long shot used in showing a bigger audience of characters such as that at the Tramps circus try out.The eye level shots have been overwhelmingly used in the circus tryout, with low shots essentially used together with the medium shots in conversations between two characters, such as the instance between Merna and Tramp.

Homeland Security Essay Example | Topics and Well Written Essays - 1500 words - 1

Homeland Security - Essay ExampleSeven carbon thousand lines of bug-ridden code that was functionally off tar bring in was delivered by VCFs contractor, Science Applications International Corporation. The role had to scrap the $170 million be after. Various government and independent reports show that, the FBI, shares the blame for the projects failure.The investigative data warehouse was added to combine several of the FBIs crime and evidence databases into one. Detailed interviews with nation directly problematic with the VCF depicted the picture of of an IT project that fell into the most basic trap of package development, from poor grooming to bad communication.Some of the evolving problems also included the failure of the VCF technology to meet the government agencys requirements the intense pressure to get the product to FBI agents following the terrorist attacks of 9/11 the change in the FBIs prime mission from criminal investigating to preventing terrorism. Poor mana gement decisions early in the project inadequate oversight for continuing the high-priced problems. The investigative data warehouse, perhaps a useful tool, doesnt manage slip overflow and doesnt substitute for an effective case management system.It is critical to keep in mind that intelligence failures of 9/11 happened because the adept quite a little didnt have the right information at the right time. There was also various changes in management, and perhaps too may players in the mix. In September 2000, the FBI IT Upgrade Project was funded for US $379.8 million. ... replace the obsolete Automated sequel Support (ACS) system. Instead, the FBIs VCF would become the most highly publicized software failure in history.Seven degree centigrade thousand lines of bug-ridden code that was functionally off target was delivered by VCFs contractor, Science Applications International Corporation (SAIC.) The berth had to scrap the $170 million project. Various government and independ ent reports show that, the FBI, lacking IT management and technological expertise, shares the blame for the projects failure.The investigative data warehouse was added to combine several of the FBIs crime and evidence databases into one. Detailed interviews with people directly involved with the VCF depicted the picture of of an IT project that fell into the most basic trap of software development, from poor planning to bad communication.Some of the evolving problems also includedthe failure of the VCF technology to meet the bureaus requirementsthe intense pressure to get the product to FBI agents following the terrorist attacks of 9/11the change in the FBIs prime mission from criminal investigation to preventing terrorismpoor management decisions early in the projectinadequate oversight for continuing the costly problemsThe investigative data warehouse, perhaps a useful tool, doesnt manage case overflow.and doesnt substitute for an effective case management system.It is critical t o keep in mind that intelligence failures of 9/11 happened because the right people didnt have the right information at the right time.There was also various changes in management, and perhaps too may players in the mix.In September 2000, the FBI IT Upgrade Project, later called Trilogy, was funded for

Mccall's Make me wana Holler Essay Example | Topics and Well Written Essays - 750 words

Mccalls Make me wana Holler - attempt ExampleThe narrator of McCalls declare undergoes a transformation of literacy when he becomes familiar with historical pitch blackness authors while in prison, and changes his life to meet new goals in forming his life as an author. This is a book that deals deeply with three main themes double standards (whites/blacks), internalized onerousness vs. institutional discrimination (racism and classism are against McCall in the narrative), and labeling (because of his festinate and where he is from, the narrator is labeled as a deviant, and therefore perpetrates deviant manner expected of him). smell at these themes, one can also see how the work relates to socio economics and education.The author McCall doesnt entrance much from the educational system in his area. Instead, he learns through his peers. And in a world of oppression where young black males like McCall are often driven from conventional modes of opportunity and access to creativ e careers and college, McCall instead fell in with his peers, in an unstructured environment. By the time I reached the 7th grade, Id well-educated that a dude s life had no meaning unless he hung with someone. I discovered the stance and solace in camaraderie. It was a confidence booster, a steady support for my fragile self-esteem (McCall, 22). At this point, the narrator feels that society has already excluded him from the mainstream because he is African American, and so it makes him insecure and drives him to these bonds leading to heightened courage and anti-social behavior in McCalls teen group. This is also related to education, as it has been found that white and Asian students function to do better than African-American or Latino students or students in low socio economic areas (Singham, 2003). This is maybe a reflection of a larger problem of opportunity, access, and structural inequality, which is also shown in McCalls perspective provoking work.McCalls story also a ddresses the problem of

Starbucks (Globalization) Term Paper Example | Topics and Well Written Essays - 1750 words

Starbucks (Globalization) - Term penning Example fit in to a study conducted by the World Health Organization in 2001, in that location ar about 150,000 to 200,000 commercial sex workers in Thailand (U.S. State Department situation of Democracy, February 25, 2009). A later(prenominal) study conducted by the Chulalongkorn University in 2004 reported that there are about 2.8 million sex workers in the country and a large majority of these people are women and minors (U.S. State Department Bureau of Democracy, February 25, 2009). The well-nigh recent study conducted by the Bureau of Democracy, Human Rights and Labor in the United States revealed that as of 2008, there are about 200,000 to 300,000 sex workers in the country (U.S. State Department Bureau of Democracy, February 25, 2009). concord to the same office, the figure could be higher as there are many people advent into the country undocumented and many of these people end up prostitution dens. Many people hang to Thaila nd from neighbo sound countries like Myanmar, Lao, Cambodia and China to find work but end up in roughly back alley prostitution dens and are forced to cater to anybody who can afford their price (The Nation, 3 January 2004). The worst part of if is that many of these people who are forced into the sex trade are minors. ... In fact, the city of Nangkon, the Phuket and the Pattaya areas are known as primary tourist prostitution spots and many conflicting nationals come to these places for hedonistic reasons (Fox, J. (30 November 2009). Several people come to this place not only to take a vacation but to enjoy the commercial sex trade offered by different establishments in these areas. II. finish up Tourism and the Globalization of Tourist Networks The booming international tourism industry in Thailand along with poor law enforcement is some of the primary reasons why the sex industry in the country is currently booming. According to Fox, J. (30 November 2009), the globalization o f tourists networks help create a venue for pedophiles, sex offenders, prostitution rings and similar establishments to pass off with each other and do business. The rising prostitution statistics in Thailand is exacerbated by the fact that there are now many international establishments in the country and access to communication is now very(prenominal) easy. At present, most sex tourists communicate with the local prostitution ring through the internet so it is very easy for these people to do business with minimal risk of being caught by the authorities. In most cases, tourists who come to Thailand for hedonistic reasons communicate with their hosts online so they know where to go and who to look for when they come to the country (Monk-Turner, and Turner, declination 23, 2009). In fact, a number of sex tourists already have advance contracts with the local prostitution ring before they come to the country. Aside from well established prostitution rings that operation both onlin e and offline, there are also a number of men and women who are

Age of info 7osam Essay Example | Topics and Well Written Essays - 1750 words

Age of data 7osam - Essay ExampleThe big question however is whether the ICT revolution has actually been arrogaten advantage of uniformly by all sections of people in a country and by all countries. This has obviously not happened. Within the same country, ICT has not pervaded in all sections of people and between different countries, ICT development has change from country to country. This has resulted in what has come to be termed as the digital Divide.Fink and Kenny (2009) gives four possible interpretations of digital Divide a gap in access to use of ICTs, crudely measured by the scrap and spread of telephones or web-enabled computers, for instance a gap in the ability to use ICTs, measured by the skills base and the presence of numerous complimentary assets a gap in actual use and a gap in the impact of use, measured by financial and economic returns.Since the very early geezerhood of the ICT revolution, it has been increasingly apparent that even though ICT development m ay not be an end in itself, the application of ICTs and ICT tools is instrumental in enabling development. If this is the case, then it would imply that countries on the lacking side of the Digital Divide would be at a distinct and definite disadvantage compared to countries that have been able to take full advantage of the ICT revolution. Countries which, for whatever reasons, have lagged lowlife in the adoption of ICT would also lag behind in overall development, this in turn would again restrict them from adopting ICT, resulting in a vicious unit of ammunition that would divide the world into haves and have-nots.When speaking from the perspective of countries as a whole, the digital divide has been noticeable curiously in the case of developed and developing countries. The core of the digital divide creed is that the spread to ubiquity of information and communication technologies (ICTs) in developed countries is leaving the developing world behind, with potentially cataclysm ic consequences in terms of

Archaeology Essay Example | Topics and Well Written Essays - 500 words - 2

Archaeology - Essay moralkler believes that for a creature to grow culture to a point that it can devise its way of vivification seems to offer freedom, but that freedom is a trap, and that freedom for any existing society is anarchy in a cooperative system of these societies. Anarchy exceptional in the life history - makes inevitable a power struggle amongst societies. This perpetual competition, together with open-ended cultural innovation possibilities, inevitably drives social phylogenesis towards an unchosen direction, according to the source ways of life which do not confer adequate power, regardless of how civilised intrinsically, are eradicated, while the power ways are relentlessly spread throughout the system (Schmookler, 93).The author says that he experienced the vision containing his idea 1970, and the book developing the vision got published in 1984. In between those years, he asserts that he had conducted research in the many diverse relevant study areas to let ou t out the main thesis and the various subordinate hypotheses that forms the components of the general theoretical edifice. Schmookler relies on schematically care for parable to lay down his argument how one aggressive tribe among an otherwise peaceful convocation can force the spread of power, civilization and involuntary cultural evolution. The author offers the reader with a sit around that makes his / her predicament comprehensible, and that is what makes the book strategic. It supplies pieces missing from a great puzzle (Schmookler, 83).While human well-being could be incidental to one foremost social- evolutionary force, there remains room for human ambition to place the other part of the evolution story. I therefore argue that not that Schmooklers work has been the sole(prenominal) force directing civilization evolution but only that it stands out as an extremely important factor. Civilization evolution can be seen as a dialectic between the organized endurance for pow er and human striving for a civilized world, between the

Internet Culture Is a Good Thing for Pop Culture Research Paper

mesh Culture Is a Good Thing for Pop Culture - Research Paper ExampleThese communications ar every formal, informal or for purposes of entertainment. Although meshing use is yet to hit all countries in the world, it registers significant fix on many modes of lifestyle either directly or indirectly. Indeed, internet use has no jump on restrictions, is largely entrance moneyible, is authoritative, and comes at a reasonable price. Internet culture emanates from the use ofcomputer networks for entertainment and the champaign of various social phenomena associated with the internet like online games, social media, and online communities (Hermeking Web). Pop culture famously known as push throughular culture is the combination of all perspectives, ideas, and attitudes that deviate from the common culture in the society (Danesi 1-7). It concurs with the Hesperian culture of the early to mid-20th century and that of the late 20th and early 21st century. It involves the aspects of so cial life that are much dominant in the public. It is indeed, defined by social interactions amid people in their daily activities in form of styles of dress, the use of slang, greeting rituals and the foods that people eat (Philosophy Now Web). It demonstrates a lot of see from the media and as such by internet culture. In the past, pop culture spread through print, radio, movies, or television. However, the impact of media like television and radio is decreasing at big rate following the matter of the internet culture, which is taking over the spread of pop culture. Indeed, there is a direct correlation between internet culture and pop culture with pop culture drawing many benefits from internet culture. Internet culture contributes to changes in civic engagement in the USA (University of California, Berkeley Web). It can equally function as a space of new divisions of labor between civil society organizational actors and lay activists. champion of the most important element s of internet that greatly supports pop culture is the ability to download files. Undeniably, pop music, trends, and ethnic events can seep to a large pop population through massive sharing of files. For instance, it is potential for pop fans to download music videos immediately their favorite artists release them. Additionally, internet makes it possible for pop artists to accede on pop culture activities without having to be physically present. For instance, thousands of artists are able to participate in touchable time when special pop culture events are held. Actually, the remarkable increase in internet brainwave and high speeds makes streaming possible and therefore, able to stream videos as pop events happen. This has been a great hike up to pop culture, which has also recorded a remarkable shift to internet interaction. One important subject about internet culture that makes it important to pop culture is its contribution the fast spread of pop lifestyle. Pop lifestyle , especially trends in dressing, are able to reach many people simultaneously and instantaneously. Ideally, internet has also been a platform in which, pop culture has also been able to disseminate to variant parts of the world. This has been a boost to increased adoption of pop culture to many people crosswise the world. The use of the internet have in a big way led to the spread of more information on pop culture as many people can now access this information over the internet with ease and no restrictions. However, pop culture does not necessarily see on