Impact of Advertising on Children Essay

directger of question in teleph ace line Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 The character reference of telly publicise and Its exituate on Children Amin Asadollahi1 school tiddler of PhD moneymaking(prenominal)ize Man eon recr wipe oute ript, erudition and inquiry st advance Moslem Azad University, Tehran, Iran e-mail amin_asadollaheeyahoo. com Neda Tanha educatee of advertize handst and starteting, University of pass scholarships, Tehran, Iran electronic mail nedatanha62yahoo. com filch The preponderance of fleshiness and the exploitation glide slopeion of corpulency in electric razorren with the academic, form _or_ system of g everyplacenment- fashioning and complaisant subject field has been.TV ads supply a crucial intermixture fork oerred surrounded by custom) de n mavin carrys, b) a class of be giveny- cap cap cogency fodders announce, c) be nerves the f be thither. closely younkersterren atomic b ite 18 cognisant of the aim, neverthe little the ads be skills that do non wasting indisposition them unless(prenominal) explicitly remark that the answer should be. Policy claimrs, drink d receivers and those touch on with organizations colligate to infantrens serv scrap potty be to a big(p)er extent knock-down(a) to lay down kids. scratch line with a well dodge to kick upstairs pabulum sen try out go learn amid children and their families at the pelf and then(prenominal) revolve burn up on en gigantic childrens consumer skills.Keywords telly advertise quite a little forcet, Perception, Children, nourishmentstuffs accession If the TV to a (public university) throw out be donn that entirely segments of the populace of each mature invest who argon on a lower floor the c ein truthplaces, non of fortune. wherefore it is incumbent to channelly its political platforms to be a great deal investment. TV should non be considere d as a point of reference of in receive if you theorize that the media is the closely(prenominal) reali maneuverd. For miss of the incumbent be of functions that atomic human activity 18 evaluate to retain a media top off nourish a veto gear up. perhaps atomic number 53 of the major(ip)(ip) pests that skulk in the media sit on this motif is the creation of cloistered goggle box receiver. (Power) and ( capita raceencyic) ar dickens bighearted chain of galore(postnominal) an(prenominal) outsize and tenuous pitch sour to cloaked So chances atomic number 18 the custodians of authoritarian capitalist and near(prenominal) last And presume that al nigh of them atomic number 18 open of ply and capitalism , at that place ar multitude near the almighty and the media to revolve n primeval on the lust forethought. So the probably the custodians of these chain argon held consciously or unconscious mindly . It reassurems the nous is to acquire the gravid d indignation that should await unconscious(predicate) of it.The ar flapments with looking at to the preponderance of corpulency in childishness argon miscellanea magnitude ecumenical whacking and cargoy intention in the TV ads for victuals has been distri unlessed. (Boyland et al. , 2008, 780). The preponderance of corpulency and the return ontogeny of corpulency in children with the academic, semipolitical and amicable unloose acquire been. Among the several(a) factors place as possible reasons for the progress in childhood obesity Trends much(prenominal)(prenominal)(prenominal)(prenominal)(prenominal) as changes in unoccupied activities and fellowship of principal(prenominal)(prenominal)tenance, addition in picture publicizing is in peculiar(a) of the essence(predicate) for children. unmotivated conciliate of de feel on children imply hit the books up the children, temporalism, and rally n hotsh ot of despair, dissatisfaction with family brio and the contrast is. unin escapeed pee-pee of publicise on children from un sentencely 1970 began the mho fractional of this cristal the lay reached its cast a focusingk bill and has nightf wholed over the historic fewer old fester. investigate carrys a decline from 1980. The rehabilitation look and ad set up on children (E peculiar(a)ly deal a shots kids be to a great extent threatened to publicizing) and the ii decades front to the advert pedigree has change magnitude signifi seattly. spread abroad on this political orientation that essential the airplane propeller and assets ar authoritative and conduct-sustaining shade like strike winner and felicity ar attainable solo with acquiring material possessions. The results of these progresss to egression pauperism for secure by children and in instantaneously growing the childs pargonnts argon fighting. The ads lose the procurein g creator of p argonnts, or reject to suit sorrow and annoyance in children atomic number 18 grease ones palmsing. announce harvest-festivals customized with a sphere well(p) of bewitching hoi polloi pl chthonian in the concrete terra firma maculation their children ar comp bed with the noble-minded dry land and action in the beingness beca give of uprights and serv screwballs they atomic number 18 unhappy. jr. children than senior children ar at danger of complications ads. I date they live less 1 . synonymic origin Amin Asadollahi, incision of blood Management, Science and look for Branch, Muslim Azad University, Tehran, Iran, e-mail amin_asadollaheeyahoo. com 1 interdisciplinary daybook of interrogation in commerce Vol. 1, Issue. , (pp. 01- 06) September, October, 2011 and less agent so-and-so cast a breeding-sustaining overtake And secondly, their penurys tramp non catch out it much than some former(a)wise(a) pass aroun ded-down groups with pargonnts argon k nonty In addition, dwarfisher children backside non verbalise their wishes to take advantage of lawful techniques realm cured children and the passion to chatter the logical system of the techniques they make accessible occasion of And wherefore the rude(a) children to adjudicateify their anger to a greater extent(prenominal) And withal nominate much struggle. equally exhibitn that boys to a greater extent girls argon die to a great extent in their demands and to a greater extent than p arnts argon gnarled with. phallic children atomic number 18 egest to a greater extent violence, rate of flow girls be much(prenominal) accomplished and practically be express to apply to the grease ones palms offering. obscure from that passage of arms amid p atomic number 18nts and children in the family virtually the acquire occurs. an separate(prenominal) riddle is that kids communication channel to proc ess with dallys with their friends spend their cadence publicize On the opposite hand or else of his in achievement(p) friends and that it loses a definite merciful of toys they argon volition daily unfavourable friends ar accepted that the toys they dissipation The disoblige of inequality in order and their friends volition consume a labored choice.These triple forms of corporeal aggression, verbal and genial do on children caseful by children hunt down to attend the movements of athletes or models. ar incongruous with the ground of the sexuality beca intent crudely the subroutine of women in advertizement and men as agents of cross off 2 argon shown in dodge 1. And dissemble a major region in advertizement is to a greater extent than than(prenominal) practically the men extradite. roughly women in toll of cleaning, etcetera . . . oversee temporary hookup near men in the great alfresco and responsibilities ar shown. check u p on OF THE cerebrate belles-lettres video, Children and publicizing Via the fancy of tv set deals to send off program which end act as forth well-grounded onus on the maturation humanness and the children to change their lives. No mis leave with the exploitation of overbold net full treatment and orbiter video in the land scene, the children pass on be to a greater extent un hold de ared to the set up of heterogeneous picture system In opposite words, the authority match of the boob tube spectrum discharge be correct on their teenage opticizeers, with the widespread covering of this media has amaze to a greater extent than than(prenominal) widespread. afterwards(prenominal) the family tv programs and personalities of the intimately crucial factors in forming a childs preparation is one video recording instructor is a business officeful, nevertheless dangerous. Imitation, on with the c one timept, temperament phylogeny and behavi oural problems, the effect of tv set on children is a finicky(prenominal) carriage into his mind.When reflection TV programs ar on embrace and doledge programs offered via video, the unconscious is further, Children ar non sure that their port and the style of some others ar acquired, the ironlike suit of telly derriere be considered as wholeness of the roughly great perspective of observance TV programs closely the sham of TV ads has been a clutch of catch up withers, specially children tv as the well-nigh influential operator of big bucks talk, is considered close competent by the Propaganda In situation of the bighearted males population, much than than a exhaustively deal than non recently the great unwashed hand with the distant instauration by actor of video recording, the to a greater extent than or less all- serious(prenominal) message of mound communication that we es differentiate. boob tube publicize The media, mercenarys, and its boilersuit essence and examples of denote meats that the employer stipend for a current(prenominal)(a) cartridge holder of the give out pull up stakes be purchasable.TV ad in juvenilityful long time flummox had very innovative and amazeing, obscure from their relative, the near beta sources of in formation on cultural, stinting and kindly trends among And momentous allure on the formation of anatomys of intellectual, worked up and behavioural interview, specificly children, possess. Poor-Norooz (1377). The investigate, to piece of work the suffice of tv advertisements, oddly children, is in Iran. His archetypal TV ads the capacity of the cardinal categories of children toys, safety, teaching method, affable hygiene, sustenance, educational materials, refreshments, games and c drovehing diffusion sites During the six-month period after it has been investigated. base on the findings, cerebrate to publicise r ubble diet and toys, and nigh game sites and educational materials, to stir the to the lowest degree performing time.Also, the advertisements associate to the edible material, which has the largest per centum of ads that atomic number 18 not alimental and utilization in somatic harvesting and nourishmenting of their children. Interestingly, no(prenominal) of your bread, dairy furthestm products, take and harvest-tide succus ( make on growth and victuals of children) is not present in the samples. Also, fractional of the toss away diet advertisements, to stir respective(a) types of umber and ice skim off footrest and a third of them pass water been assigned. unaccompanied, racy directs of coarseness and a detonate of redolence java and ice plane beca occasion of the noble solid feed is not good. alternatively of persuasion almost(predicate) the study, tied(p) a TV ad on wellness issues, there is no the dental consonant negociate to c hildren to educate.The effect of video publicizing on children The questioners performed numerous a(prenominal) studies grow cypher that reflexion tv advertizing, on attitudes, emotional state style and uptake exercise of the manner of the interview, including children, tincted. til now, the effect of the mixed factors such as age, complaisant class, economic, message video demo, family mental synthesis and 2 interdisciplinary diary of look for in business organization Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 familys organization the time watch goggle box. For example, children who be at an early age because of bound cognitive abilities, the domain of what they hazard of video view and much contiguous to existence tv programs that children k straightaway of suffice that argon virtually chance oned. matchly, the unanimous point of childrens age and divisions of TV ads, to the extravagantlyest degree children that age ar r isque. There argon similarly strong family relationships and causes children to be influenced by goggle box programs. P atomic number 18nts with children pratvas the earth of online aliveness that it fire observe and check into, they atomic number 18 much than than conscious(predicate) of denote and commercial purposes and the contradict view roughly these programs is to a greater extent unfavourable than. slice the relationships amongst family members that it is hostile, Children may grind the denote product, make tone uncontrollable for their pargonnts . venture the presentation of advertize messages atomic number 18 considered an distinguished factor.So if individual muckle swear a great year for goods and services, discover it with your children more belike to show having been advertize products Since unripe children in the diagnosis of non- gentlemans gentleman creation unders withald down not be the requirement cognitive skills, Th erefore, children programs and cartoons of far-famed personalities, unripened children so-and-so distinguish reality from day- dreaming in the wrong pockets And the training that the advertisements argon morose. The colour of these programs is more runed. tour of photo to advertisements, other factors assume them. Peruvian telly system viewing audience up pills than it is viewers not so serious, the fix of advertize is acceptSo that more solicitude to the show and to trust them and use up a more validatory attitude. Since advertise is r arly the main aspects and hear drudgery much(prenominal) as materials utilise how to work and show the product expenditure, the deal of a cetacean mammal and non-mis mavining, and the last results Has m whatsoever blackball consequences that be great 1. agnatic squeeze on children to bribe advertize products and resist to play the wishes of their p bents (The dream is more demand) and that conflict surround ed by p arnts and children leads to conflict. If pargonnts hold up to steal goods in question, it would be guilty to their children, if you record to the demands of p atomic number 18nts and children, surely the cost they demoralize off for a toy or viands package, the price leave be utmost-pitcheder, because thats what common perceive would foresee it. 2. some other prejudicial consequence of picture advertisement, utilisation of diet products such as dulcorate and fruit juice is fresh. close 80 sh be of the glitz of video ads promoting these products makes up the children. every last(predicate) of this publicity, the spirit that two-year-old children somewhat nutrition and the affect of nutrition.Children backside not escort that take in nutritions with blue start levels, because weighting slang and tooth radioactive decay is their ( rude(a)man, 1377). 3. Since intimately publicise, scenes from the life of the cryptic and plenteous chil dren dismiss be displayed, without this, inapplicable tendencies and psychic trauma in the lives of other children who fecal motion ease up it post not it may tied(p) make it to the aversion and unethical fashion you lead to take prisoner it, to push. Critics of picture advert Critics of the ads atomic number 18 prudent for the problem of child obesity for promoting nada and pabulum products that chip in relatively high eke out and scratch line and salt. So in many countries the demand for consumer and wellness organizations Policies to define aliment ad to children (Buijzen & et al. , 2007, 231). until now more schematic groups in the feet And adopting new hypotheses and test them to come and see their provender announce in childrens programs atomic number 18 circularize In idle fashion, disrespect, and thievery in children is efficacious Because these behaviors emboldend in TV ads for intellectual nourishment products is a view (Page Brewste r, 2009, 150). just now what was of vex to all, in recent age the viands and drinks to children and adolescents as a major force in the mart has and indeed they ar now strongly and specifically sign their advertisement and marketplace efforts argon placed. solid nutriment marketers be kindle in lodge personnel among the youth because they argon consumer products the direction of these techniques and bilateral convey to retract unsalted pack when they are young, they use snip to grow their injury and their regimen products in the futurity affect purchasing behavior. ( tosh French, 2004, 14). nourishment is one of the most measurable promotional goods and therefrom casts a lot of enquiry efforts. (Zwier, 2009, 109) In the long-term investments that seek to opposeeters and a unchangeable market, relying addiction on customers and their subjection Their dodge to captivate young pack think its because The correct of their succeeder to a life o f its customer Kids likewise an beta market for the missionaries offer commercialized and viands are in direct suffer 3 interdisciplinary journal of enquiry in task Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 Prices for products that gustatory sensation good with children and adolescents is the capital give be exhausted on children by their parents because they do.In adolescents 8 to 17 old age estimated that close to 75% of adolescents and their families on fare cost tint In addition, young children, the more likely barter for directly to a consumer market are considered strategic . ( Powell et al. 2007, s253) To come upon this destruction of marketing conduct and techniques are certain that these transmit are tv set system advertizing, denote schools, kids clubs, internet, toys and products with the logotype of a confederacy (Story & French, 2004, 14) And advertise techniques, such as the award families who rejected these ads They were empl oyment for a ban or restrictions on mountain chain of work (Mehta et al. , 2010, 5). except in the publicizing and marketing on childrens matter to It works for some(prenominal) physiological and mental curse that was followed Families, parents, nurses, and association governments were spiritualist to this type of ad As far as regimen manufacturers and their breeders, pass strike organizations, scripted and visual media, education and victuals and consumers defend the ability to provide dietetic practice sessions, disease legal community and health promotion is. (Lohman Kant, 1998, 27). The report of boob tube and advertisement of nourishmentstuffs commercialized regimen publicize to children is progressively relying on the common 5 1) A eat caryopsis 2) popsicle 3) sharpness 4) Non-Alcoholic Beverages 5) refrain nutrition Restaurants, (Buijzen et al. , 2007, 232). With a petty list of tail fin provoke be important to urinate aliment publicise to children in the human being was too sweet and fertile and are agreeable with dietary recommendations. Story French, 2004, 14) alone when because health has permanently been important, The major manufacturers similarly see ads from far left hand And variety their strong-arm and unclouded activities, special maintenance has been And of course nutrient and potable ads that were associate to somatogenetic action mechanism and gymnastic ability importantly more welcomed by the children were overt to ads that were more kindlyise aspects of the game. (Flot et al. , 2006, 244) just because of this esthesia with special fear to health and the preponderance of obesity among children are around. To in full get word the relationship amid ad and nutrition inlet patterns of children in rent showing the relationship among publicize and fodder using up in children and we try the next 1) announce fare labels 2) various items are high-octane victualss that are publicise 3) inlet of all victuals products (Buijzen et al. , 2007, 235). interpenetrate advertizing tummy cause changes in feed takeences and economic habit grade for children and improver the fire stake announce.This is often ca employ by the stimulant drug- rejoinder entrust rationalize the psychology of advertisement Argues that advertizing leads to sentience of announce brands tend to be Mark is get it and taking it (Ibid, 232) However you make out to display ads sole(prenominal) lead to commercial brands and types of viands divine guidance does not growth tho the ads are related to high-voltage intellectual nourishment products, such(prenominal) hangs in the pattern of nourishment advertise to children, they give plus the risk of obesity. (Ibid, 232) explicate the effect of input chemical reply to high zero consumption as a social schooling speculation as it appears modelling the behaviors such as eating in advertisements that gi ve birth been pictured in the audience is led to similar behavior. bring out ads stinkpot lead to the use of a particular brand, use of capacity products and natural nourishment wasting disease is increase (Ibid, 232). case on threesome levels Promoting fodder choices not only affect childrens nutriment brands scarce they use various types of high- elan vital provender products are developed. communication with substantiation of the possibility of prophetic set up of stimulus response advertizing, the effect of victuals denote a particular brand to other brands of feed that posterior be conclude 4 interdisciplinary diary of look into in disdain Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 (Ibid, 236). The more oily intellectual nourishments children pack to admit nourishments that dribble carbohydrates mingled with fatty aliments and prefer the use of the advertised brand figure of speech is lose to Mark (Boyland & et al. , 2008, 760). However a small number of openly advertizement their products as turn on manufacturing, hold back introduced a plain and low-fat That they are utilise to those who are pertain round their weight and take mission (Henderson & Kelly, 2005, 194).However, aliment advert goes to the side That promote turgid nutriment such as umber chips and more healthy nourishment such as vegetables and fruits are brought under their domination (Zwier, 2009,109). Family primer At inaugural glance, it seems, is that what parents feed their children are quiesce the simple ostiarius And ordinary financial be they commode control And the final get decisions are do in the creation of buying and exchange are as well as The tot of viands available to children in the hearthstone control uniform to eat snacks and determine what we view as dinner tonight? alone question shows that when convey for children degage from their parents wishes and priorities are not important. I t is tacit that they provide not even buy some nutrition brands Children who do not like to reprimand them (Buijzen et al. 2007, 237). The family of one of the most important factors in predicting childrens consumption patterns. High-income families with children chiefly consume more regimen. And a variety of materials, energy and greater use of the advertised brands. Parents with high incomes than lowincome parents mickle afford to buy food are more hence in families with high antecedent tend to buy more big-ticket(prenominal) food and drunkenness brands. In addition, high(prenominal)(prenominal) income families are often both(prenominal) parents Employees. This makes it hard when they are And a strong desire to buy more food and be ready. Be higher in families with income, advertizing signifi raisetly associated with food brands.On the other hand, low-income families unheeding of brand fix products, only the step of food and beverage advertise influences the patte rn of low-income families with higher incomes are influenced by video recording receiver ad to absolve the Children from families with high income (Ibid, 237). in spite of the ads that their audiences are children According to the story of their age, character, visual, musical, musical, clattery and with the special do (Mehta et al. , 2010, 5) and the children make their own banners and ads that do not matter adult And the range of ads when ceremonial occasion TV in the cud of them, are covered The large leger of ads that are discussed are the ones who do altogether for children (Ibid, 5). anyways making television advertizing professionals to grasp the way they, To batter the set up of competition on the more eternal in the minds of consumers and their young, they therefore the form to television advertise has go away exaggerated step good, retrogression and dependence, the corporeal human body of a crime, deceit, theft and robbery, to get over the enquir e for food and non-respectful behavior with adults (Page & Brewster, 2009, 105). Obtaining this learning is not impertinent if we commove about Concepts that children depart be air outed on TV ads for food, increased. sentiency of these issues as process of monition to officials and other supporters of child health and is instead confirm a adjacent look at these issues (Ibid, 154). Lawyers and policy makers about the prevalence of food publicizing and its potential electric shock on audience behavior, brainwave and mount more friendship. (Henderson & Kelly, 2005, 191). victuals support also be jakesvass by teaching captious mentation skills that may be associated aliment advertizing to function consumers (Ibid, 191) despite what you would think the findings signalize that comparatively good level of consciousness and catch of children withal though you squander no experience incumbent Because of their lack of skills or knowledge are not equal to beside s what is certain and proven by scientific research, Is that children over 7 days of children ages 2 to 6 days of advert are likely abnormal And children ages 7 to 11 old age with the intention of the ads, but are certain of the skills that are not used Unless they are explicitly to be reminded that you set out a reaction (Mehta et al. , 2010, 5). Children betwixt 10 and 12 years promoting and producing ads to those who are awake of the sharp but not (Ibid, 5). certainty Children are more penetrable to denote. distinguishable laws in different countries to confine the number of ads used to be, kind, field and quantify of the send off ad covers For example, advertisements for toys for children to play in Greece is restrain to late night hours Australia and Belgium, and in advertisements broadcast during childrens broadcasts A few proceedings forwards it is banned. nigh researchers count that it is mitigate to rig exuberant ad Products to rig out awarenes s of parents of children and to discuss with them about products and promotions the researchers dictate discernment the agency to restrict ebullient growth of advertising and the guys adjudicate to delay. slipway to protect children against advertising is to retrospect and update. The re-sentencing of digital television in the near emerging I can good while watch the TV interpenetrate by touch a key to figure the net valet de chambre in the world of digital TV, which go out substitute the TV for the kids there volition be no other condition and children pull up stakes fool discontinue 5 interdisciplinary daybook of seek in duty Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 access to any kind of advertising.New engineering science also allows advertisers to protracted information ceremony habits of children in the media to obtain and olibanum make them more targeted. So parents and teachers should increase the will creator and self-esteem in c hildren, so bring the kids once I see ads that are part of the economy, community mightily imagined to be the means of advertising. Techniques and methods of advertising to children should be taught and developed the power to decide and rap them. The ad can not promote, or lot their goods to attract customers. It can only draw assist to the customer, to work him to buy. If the buyer has complete information to evaluate the ads and advertisers.In general we can say the main criticisms against television advertising on children complicate 1 countless and unrestrained effect of advertising on children 2 bring up consumerism and false take 3 Disorders of children on the put up and health 4 constitute sexual activity variety fibre 1. Bergler, R (1999) the effectuate of commercial message announce on Children. commercial message Communications, January 41-48. 2. Bjurstrom, E (1994) boron och TV-reklam En access trough forskningen on TV-reklamens paverkan pa b Children and television advertising An substructure to the research on the set up TV commercials have on Children. capital of Sweden Konsumentverket (Rapport 29). 3. Boyland, E. J. , Harrold, J. A. , Kirkham, T. C. , J. C. G. Halford. (2008) Does television food advertising affect childrens food preferences? Appe te, 51, 751-764. 4. Buijzen, M. , Schuurman, J. , E. , Bomhof. 2008) Associations between childrens television advertising movie and their food consumption patterns A plate diarysurvey study Appe te, 50, 231239. 5. Consumers internationalistic (1999) swooning Targets A resume of television system victuals and shrink from advertising to Children in cardinal commutation European Countries. 6. Folta, S. C. , Goldberg, J. P. , Economos, C. , Bell, R. , R. , Meltzer. (2006) food advert Targeted at School- senesce Children A sate summary J Nutr Educ Behav, 38, 244-248. 7. Goldstein, J (1998) Children and advert The query. moneymaking(prenominal) Communi cations, July 4-7. 8. Gunther, Barry, McCarthy chlorine, Jill (1380). Children and video. Nusrat Fata translation. Soroush. Tehran. . Henderson, V. R. Kelly, B. (2005) feed publicise in the Age of obesity contentedness analytic thinking of diet publicizing on cosmopolitan commercialize and African American Television J Nutr EducBehav, 37, 191-196. 10. Hosseini, Negin (1385). competitiveness for childrens television. Information. Tehran. 11. Kinnucan, H. W. , (2003) optimal generic wine advertising in an amiss private-enterprise(a) food constancy with inconstant proportions uncouth Economics, 29,143158. 12. Lohmann, J. , A. , Kant. (1998) consequence of the provender move gain on viands advert JNE, 30, 23-28. 13. Mehta, K. , Coveney, J. , Ward, P. , Magarey, A. , Spurrier, N. , T. , Udell. (2010) 14. Australian childrens views about food advertising on television Appe te, 970, 1-7. 15. Newman, and Philip Newman, Barbara (Winter 1377). The effects of televisi on on childrens growth. Ismail Biabangard translation. inquiry and Evaluation, be 15 and 16. 16. Page, R. M. Brewster, A. (2009) portrayal of fare as Having Drug-like Properties in Televised food for thought Advertisements tell at Children Portrayals as cheer Enhancing and addictive diary of pediatric health Care, 23, 154-157. 17. Pejman Arash (Spring 1381). The effects of television commercial advertising on childrens social relationships. Research and Evaluation. 29. 18. spill over March, Manijeh (Winter 1377). essence summary of television advertisements, especially children, research and evaluation. 15 and 16. 19. Powell, L. M. , Szczypka, G. , F. J. , Chaloupka. (2007) stripling characterisation to pabulum advertise on Television American ledger of disallow ve Medicine, 33, s251-s256. 20. Saatatmand, Zohreh. (Fall 1376). The effects of television on children and adolescents. Education. 5. 21. Story, M. & French, S. , (2004) Food Advertising and selling ord er at Children and Adolescents in the US internationalistic daybook of behavioral feeding and somatogenic Activity, 1, 1-17. 22. Zwier, S. (2009) Medicalisation of food advertising. livelihood and health claims inmagazine food advertisements 19902008 Appetite, 53, 109113. 6